On TikTok Shop, having no French IDU does not stop you selling, but it costs you a platform fee on top of the eco-contributions. TikTok's seller pages say producers may need EPR registration numbers for specific product categories and for each market, and that the registration must use the same legal entity as the TikTok Shop account. TikTok Shop Sellers who list EPR items without proving compliance are enrolled automatically in its Pay on Behalf service: TikTok pays and reports the eco-contributions and deducts them, plus a TikTok service fee, from the seller's account. TikTok ShopSources (4)TikTok ShopTikTok Shop — Introduction to Extended Producer Responsibility (30 June 2026)TikTok ShopTikTok Shop — EPR Pay on Behalf (POB) solution (12 October 2026)
Ministère de l'ÉcologieMinistère de l'Écologie — FAQ places de marché, article L. 541-10-9 (version du 1er août 2022)
LégifranceLégifrance — article L. 541-10-9-1 of the Environmental Code (full text)
The rule that trips sellers: the same legal entity
The IDU must belong to the company that holds the TikTok Shop account. TikTok Shop A group whose Hong Kong company holds the shop while the factory holds the eco-organisme membership has the wrong IDU for TikTok. Fix it by joining in the name of the company that sells, or by moving the shop. See sellers based in China.
Pay on Behalf or your own IDU
| Your own IDU | TikTok Pay on Behalf | |
|---|---|---|
| Eco-contributions | Your eco-organisme's scale | Paid by TikTok, deducted from your account TikTok Shop |
| Extra fee | None from TikTok | A TikTok service fee per its terms TikTok Shop |
| Covers | All your channels in France | Items sold on TikTok Shop only Sources (2)TikTok ShopTikTok Shop — EPR Pay on Behalf (POB) solution (12 October 2026)Ministère de l'ÉcologieMinistère de l'Écologie — FAQ places de marché, article L. 541-10-9 (version du 1er août 2022) |
| Risk if missing | — | "Penalties, blocked listings, or removal from the platform" TikTok Shop |
The law behind it
The rule behind every platform is the same article of the Environmental Code, L. 541-10-9. A marketplace that facilitates the sale of EPR products for a third-party seller must contribute in that seller's place, unless it holds proof that the seller already complied; an ADEME unique identifier (IDU) for those products counts as that proof. Sources (2)Ministère de l'ÉcologieMinistère de l'Écologie — FAQ places de marché, article L. 541-10-9 (version du 1er août 2022)AdelpheAdelphe — Fiche réflexe : déclaration marketplaces (novembre 2021) The seller gives one IDU per product category sold, packaging included. A seller who is not the producer gets the IDU from its supplier on request. Ministère de l'Écologie ADEME
A company with no establishment in France that is the producer must appoint a representative established in France by written mandate, since 10 July 2026. Légifrance The representative joins the eco-organismes in your name and you receive the IDUs.
Price
Our fee. Standard is €190 a year per eligible stream, Plus is €990 a year for up to three streams in one mandate, with a median saving of €1,071 a year in eco-contributions across our published clothing, footwear, electronics and furniture examples. Setup is €0, and eco-contributions are paid at the eco-organisme's published rate with 0% markup. See pricing.
Frequently asked questions
Does TikTok Pay on Behalf give me an IDU?
No. It covers your TikTok Shop sales only; any other channel into France needs your own IDU. 
ADEME
We sell textiles and cosmetics in their packaging. How many IDUs?
Textiles is one stream (Refashion) and the packaging another (household packaging). Cosmetics themselves have no EPR stream, but their packaging does. Sources (2)ADEMEADEME — Filière REP Emballages ménagers et papiers (EMPAP)ADEMEADEME — Filière REP Textiles, linge, chaussures (TLC) Sources (2)ADEMEADEME — the French EPR schemesRefashionRefashion
Where do I enter the IDUs?
In Seller Center, in the EPR section TikTok describes in its Managing EPR Requirements guide.
Razvan Toma is the founder of EPR France Rep, a France-established authorised representative (mandataire) for producers with no French establishment. He has worked in waste management and recycling since 2009, running waste-separation programmes inside large B2B organisations in France for clients including Chanel, Microsoft, Decathlon, Pirelli, IKEA, Vinci, Capgemini and E.Leclerc.
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