On every marketplace the law gives the same choice: the platform pays in your place, or you give it your IDUs. Under article L. 541-10-9 a marketplace that facilitates your sales must contribute for you unless it holds proof that you complied, and an ADEME IDU is that proof. 
Ministère de l'Écologie A platform paying for you covers only what you sell through it. Ministère de l'Écologie If you also sell through Amazon, your own store or a French importer, you need your own IDUs and, without an establishment in France, a representative established in France. 
LégifranceSources (4)Ministère de l'ÉcologieMinistère de l'Écologie — FAQ places de marché, article L. 541-10-9 (version du 1er août 2022)TemuTemu — EPR compliance: scheme partnerships in Europe (26 October 2026)AliExpressAliExpress — 合规要求及服务: EPR declaration services, France includedLégifranceLégifrance — article L. 541-10-9-1 of the Environmental Code (full text)
What each platform publishes
| Platform | What it says publicly (6 Nov 2026) |
|---|---|
| Temu | Partnerships with "more than 60 authorized extended producer responsibility schemes" in Europe for packaging, batteries and electrical equipment, to help sellers comply. Temu Its France EPR page showed no detail when we checked. |
| AliExpress | A compliance page in Chinese listing paid EPR registration and declaration services for France, Germany, Austria and Spain, run by service partners. AliExpress |
| Shein | We found no public seller page on French EPR. |
Who is the producer
The seller of record is the producer: the company that holds the seller account and sells to the French consumer, wherever the goods ship from. A factory that sells to a trading company which holds the seller account is not the producer; the trading company is. See sellers based in China and does a marketplace cover me?.
When paying through the platform is enough, and when it is not
- Enough: you sell into France only on that one platform and it pays on your behalf under its terms. Ministère de l'Écologie
- Not enough: you sell on several platforms or your own store; a platform asks for an IDU; or you want the eco-organisme's own scale instead of the platform's charge. Sources (2)
ADEMEADEME — all about the unique identifier (IDU)ADEMEADEME — which producers the EPR schemes cover - Small sellers: marketplaces may use the eco-organismes' simplified scales for sellers with small quantities. Ministère de l'Écologie
The law behind it
The rule behind every platform is the same article of the Environmental Code, L. 541-10-9. A marketplace that facilitates the sale of EPR products for a third-party seller must contribute in that seller's place, unless it holds proof that the seller already complied; an ADEME unique identifier (IDU) for those products counts as that proof. Sources (2)Ministère de l'ÉcologieMinistère de l'Écologie — FAQ places de marché, article L. 541-10-9 (version du 1er août 2022)AdelpheAdelphe — Fiche réflexe : déclaration marketplaces (novembre 2021) The seller gives one IDU per product category sold, packaging included. A seller who is not the producer gets the IDU from its supplier on request. Ministère de l'Écologie
Price
Our fee. Standard is €190 a year per eligible stream, Plus is €990 a year for up to three streams in one mandate, with a median saving of €1,071 a year in eco-contributions across our published clothing, footwear, electronics and furniture examples. Setup is €0, and eco-contributions are paid at the eco-organisme's published rate with 0% markup. See pricing.
Frequently asked questions
Temu sells to me as a wholesaler and resells. Who is the producer?
When the platform buys the goods and resells them in its own name, it is the first to place them on the French market for those sales. When you sell as a third-party seller, you are.
Fast fashion: does the textile malus apply to Shein sellers?
Refashion applies its malus to ultra-fast-fashion practices; we assess your range against the criteria before you declare. See the textiles page. ADEME
Which company signs the mandate?
The one that holds the seller account and invoices the French customer.
Razvan Toma is the founder of EPR France Rep, a France-established authorised representative (mandataire) for producers with no French establishment. He has worked in waste management and recycling since 2009, running waste-separation programmes inside large B2B organisations in France for clients including Chanel, Microsoft, Decathlon, Pirelli, IKEA, Vinci, Capgemini and E.Leclerc.
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